
Netflix’s new reality hit show “Making it in Marbella” has catapulted this sun-drenched town into the spotlight yet again, showcasing its luxurious lifestyle, elite parties, and stunning coastline. Marbella, already famous for its beach clubs and high-end visitors, is riding a fresh new wave of tourism, with fans of the show eager to experience the glam lifestyle thats has been portrayed on screen.
Behind the Bling: How Reality TV is Revamping Marbella
The show follows the ‘Homerun brokers’ real estate agency striving to succeed in Marbella’s exclusive property sales market. The show is set against breathtaking villa views, exclusive open house parties, and high-end events. It’s essentially a virtual tour of Marbella’s luxurious property portfolio, making it irresistible to a new generation of traveler’s and buyers seeking out these same elite experiences.
Marbella’s Comeback: Tourism Stats on the Rise
“Making it in Marbella” has arrived at a time when tourism in Andalucía, the broader region surrounding Marbella, is back and booming post covid. After the pandemic hit global travel hard, 2023 saw a record 12.2 million international visitors to Andalucía, overtaking the 2019 pre-pandemic numbers of 12.02 million. According to the Andalucia.com tourism statistics, by August 2024, the region had already welcomed 9.3 million international tourists—13% higher than the same period in 2019. While British tourists are still catching up (91% of 2019 numbers), Marbella’s exclusive resorts and famous nightlife are once again packed, drawing visitors from across the globe. This is a clear sign that Marbella’s tourism is stronger than ever, and the Netflix show is helping to drive this interest.

Reality TV Magic: The Marbella Effect
This isn’t the first time a reality show has helped Marbella gain the spotlight. Earlier programs like The Only Way is Essex (TOWIE) and The Real Housewives of Cheshire drew British visitors in droves, making “Marbs” a beloved shorthand for a glamorous escape. TOWIE solidified Marbella’s reputation among younger British tourists, while The Real Housewives of Cheshire introduced the town to wealthier travellers. Now, “Making it in Marbella” is expanding this appeal, bringing in even more international interest.
Luxury and Sustainability: Can Marbella Handle the Heat?
While tourism is booming, concerns about over-tourism linger. Local authorities are now working to ensure that Marbella’s infrastructure can handle the surge while maintaining its high-end charm. The focus is on sustainable growth—attracting responsible tourists who value both the town’s natural beauty and its elite offerings. Marbella still remains one of the number one European hotspots for luxury Marbella hen and stag do’s, golf trips, corporate getaways and family vacations.

Final Thoughts: Marbella’s Shining Moment
Reality TV has proven to be a powerful marketing tool for Marbella. From TOWIE to “Making it in Marbella”, these shows have consistently attracted tourists who want to experience a slice of the glamorous lifestyle. With tourism booming once more and international interest at an all-time high, Marbella is well on its way to becoming Europe’s top travel destination for the second year running.
As international tourism numbers continue to climb, fueled by shows like “Making it in Marbella”, the city remains a beacon of glamour, luxury, and sun-soaked relaxation for travellers worldwide.
Sources: Andalucia.com Tourism Statistics.